In this month’s TED Talks, John Gerzema, marketing strategy whiz and co-author of The Brand Bubble, imparted poignant insight, facts, and anecdotes on the enormous cultural shift that has occurred over the past year. Here is a hopeful outlook on the new landscape, which ought to inspire new strategies to traverse it.  “If you think [...]

XPLANE, which calls itself “the visual thinking company,” has produced this entertaining and (no surprise) highly visual video that describes the enormous changes that are taking place in the worlds of media, marketing and technology. The video has a strong U.S. focus, but is still worth viewing for its creative visualization of statistics and factoids.
Did [...]

We’ve written about the potential of using social media (Twitter, Facebook, blogs, Yelp, etc.) as resources for offline marketing efforts, including digital signage. The idea is that through conducting regular scans of social media networks, marketers can have a better sense for what their customers are talking about and (especially when the discussion is about [...]

We’re definitely in a moment of transition. A moment where an old media system is dying and a new media system is being born. An era when spectatorial culture is giving way to a participatory culture.
So begins this video thoughtpiece by Henry Jenkins, director of MIT’s Comparative Media Studies Program:

 
Although Jenkins describes the political and [...]

Since the advent of Internet, we’ve seen fed-up consumers leverage the Internet to take revenge on companies whose products and services left them unhappy.
An early example is the case of the customer who asked for Neiman Marcus’ cookie recipe and was outraged when the quoted price of “two-fifty” turned out to be $250. Unable to [...]

This month the McKinsey Quarterly provides a comprehensive look at Rebuilding Corporate Reputations. Today, public perceptions are molded by the swift far reaching strokes of a vast array of media, bloggers, NGOs, and other influencers, and as a result, “now more than ever, it will be action—not spin—that builds strong reputations.”  It is no surprise [...]

The Future of Branches – Jeffry Pilcher hits it out the park with this slide show, which is filled with lots of eye and mind candy. Rather than calling for futuristic branch design or technology for it’s own sake, the presentation implores banks and credit unions to change their idea of how a branch should [...]

By now you’ve most likely heard about Twitter, the online social network that lets people express their thoughts in 140 characters or less. Until recently, Twitter was a phenomenon that was only of interest to Internet professionals, but all that is changing quickly. You see, last week Oprah started using Twitter. The service had already [...]