Posts Tagged ‘shopper marketing’

Hispanic marketing do’s and don’ts (lo permitido y lo prohibido)

Posted by dball on September 10th, 2009 under Marketing, retailing Tags: , ,  •  No Comments

Brandweek interviewed Carlos Boughton and Manuel Wernicky, two Hispanic-marketing experts in about what to do (and not to do) when it comes to marketing to your Hispanic customers. While the focus of the piece is on shopper marketing in particular, I think the lessons are relevant to just about any retail situation.
Of the two [...]

The shopper marketing revolution

Posted by dball on February 24th, 2009 under Digital Signage, Marketing, Merchandising Tags: , , , , ,  •  2 Comments

70% of all purchase decisions are made in store.
68% of in-store purchases are impulse buys
68% of consumers are brand-switchers.
Only 5% are loyal to one brand.

These numbers, which come out of a GMA/Deloitte research paper called “The Call for Shopper Marketing,” really bring into question how many retailers allocate their time and money in reaching out [...]