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	<title>John Ryan &#124; Blog &#187; robberies</title>
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	<description>MUSINGS ON MARKETING &#38; MESSAGING IN THE BRANCH</description>
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		<title>Don&#8217;t even think about it</title>
		<link>http://www.johnryanblog.com/2009/09/dont-even-think-about-it/</link>
		<comments>http://www.johnryanblog.com/2009/09/dont-even-think-about-it/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 00:05:55 +0000</pubDate>
		<dc:creator>dball</dc:creator>
				<category><![CDATA[Digital Signage]]></category>
		<category><![CDATA[Retail Banking]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[deterrence]]></category>
		<category><![CDATA[robberies]]></category>

		<guid isPermaLink="false">http://www.johnryanblog.com/?p=1022</guid>
		<description><![CDATA[Another gem from the good folks at the NYT Freakanomics blog:
&#8220;According to the FBI’s recently released second quarter Bank Crime statistics, bank robbers are most likely to rob a bank between 9 a.m. and 11 a.m. on Friday&#8230;&#8221;
Which has us thinking about potential deterrents and wondering whether it would be effective to run digital messaging [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/secretlondon/3409616741/"><img class="alignleft" style="margin-right: 10px; margin-left: 10px;" src="http://farm4.static.flickr.com/3345/3409616741_74c62691ae.jpg" alt="" width="300" height="400" /></a>Another gem from the good folks at the <a href="http://freakonomics.blogs.nytimes.com/" target="blank">NYT Freakanomics blog</a>:</p>
<blockquote><p>&#8220;According to the FBI’s recently released second quarter <a href="http://www.fbi.gov/publications/bcs/bcs2009/bank_crime_2009q2.htm">Bank Crime statistics</a>, bank robbers are most likely to rob a bank between 9 a.m. and 11 a.m. on Friday&#8230;&#8221;</p></blockquote>
<p>Which has us thinking about potential deterrents and wondering whether it would be effective to run digital messaging during this time slot, specifically pointing out the bank&#8217;s security apparatus (guards, cameras, alarm systems, etc.)?</p>
<p>The idea would be to unnerve or plant seeds of doubt in the minds of would-be robbers, much as store greeters are used in retail stores to thwart would-be shoplifters.</p>
<p>Of course, hardened professionals might not be swayed, but that&#8217;s not who we&#8217;re concerned with. According to the U.S. Department of Justice in its <a href="http://www.cops.usdoj.gov/files/RIC/Publications/e03071267.pdf" target="_blank">guide</a> (PDF) on bank robberies:</p>
<blockquote><p>&#8220;most bank robberies are committed by solitary, unarmed and undisguised offenders (and) can be considered the work of amateurs rather than professionals.&#8221;</p></blockquote>
<p>Creative Commons photo credit: <a href="http://www.flickr.com/photos/secretlondon/" target="_blank">secretlondon123</a></p>
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