MUSINGS ON MARKETING & MESSAGING IN THE BRANCH
Next time you consider using focus groups to determine what new services or products your customers want, consider first the case of Howard Moskowitz.
As best-selling author Malcolm Gladwell explains in his TED Talk below, Moskowitz revolutionized the U.S. food industry in the 1970s by studying consumers’ reactions to 45 different styles of spaghetti sauce. What [...]
New York, L.A., Honolulu, Chicago … St. Cloud, Minnesota?
We were as surprised as anyone to discover that ING Direct, the online bank with 7.5 million customers and $82 billion in assets, had one of their famous ING Direct Cafes here in Minnesota — not even in the state’s major metro area, but in university town [...]
At his How We Work blog, Peter Bregman writes about how small changes in environment can result in big shifts in behavior. He describes a number of situations where relatively simple changes can transform the dynamics in an office or retail location. He cites the example of client who was contemplating sending a frosty receptionist [...]
70% of all purchase decisions are made in store.
68% of in-store purchases are impulse buys
68% of consumers are brand-switchers.
Only 5% are loyal to one brand.
These numbers, which come out of a GMA/Deloitte research paper called “The Call for Shopper Marketing,” really bring into question how many retailers allocate their time and money in reaching out [...]
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