MUSINGS ON MARKETING & MESSAGING IN THE BRANCH
In this month’s TED Talks, John Gerzema, marketing strategy whiz and co-author of The Brand Bubble, imparted poignant insight, facts, and anecdotes on the enormous cultural shift that has occurred over the past year. Here is a hopeful outlook on the new landscape, which ought to inspire new strategies to traverse it. “If you think [...]
If you are introverted, shy or self-conscious (or know someone who is), then you can probably relate to Rob Horning’s comments in a recent blog post:
“I just started to ride my old bike…and..realized that I need a few things for riding in New York City—mainly a helmet and new handle grips. Even though there is [...]
As the economy shrinks and consumerism (momentarily?) wanes, many communities — particularly in the U.S. — are left wondering: What ever to do with those tired old malls and empty big box retail stores?
Rob Walker, in his recent Consumed column in the New York Times Magazine takes on this question. (In fact, the entire issue, [...]
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