Brandweek interviewed Carlos Boughton and Manuel Wernicky, two Hispanic-marketing experts in about what to do (and not to do) when it comes to marketing to your Hispanic customers. While the focus of the piece is on shopper marketing in particular, I think the lessons are relevant to just about any retail situation.
Of the two [...]

Next time you consider using focus groups to determine what new services or products your customers want, consider first the case of Howard Moskowitz.
As best-selling author Malcolm Gladwell explains in his TED Talk below, Moskowitz revolutionized the U.S. food industry in the 1970s by studying consumers’ reactions to 45 different styles of spaghetti sauce. What [...]

Great rate. But these posters are worthless the minute rate changes.*
1. Breadth and depth of shelf space
Need a new message? Need 100 new messages? No problem. Digital media (a.k.a. digital signage) offers virtually unlimited shelf space. That means more messages per customer visit and a greater ability to tell a story (e.g., how’s your bank [...]

Yesterday,  American Banker shed some light on the little in-store branches that could. And will. Despite a history of many opponents declaring them undersized, unimportant, and even blemishes on their brands, many in-store branches seem to be proving themselves to be more profitable and appealing than their traditional counterparts.
With as many as 15,000 to 25,000 [...]

American Banker points out (registration required) that since July 2008, searches on Google for “FDIC” spiked at least tenfold on two separate occasions:

Early to Mid July, 2008, which corresponds with the July 11 failure of IndyMac
Late Sept. 2009, which corresponds with the Sept. 25 OTS seizure of Washington Mutual and Citigroup’s Sept. 29 announcement of [...]

By now you’ve most likely heard about Twitter, the online social network that lets people express their thoughts in 140 characters or less. Until recently, Twitter was a phenomenon that was only of interest to Internet professionals, but all that is changing quickly. You see, last week Oprah started using Twitter. The service had already [...]

At his How We Work blog, Peter Bregman writes about how small changes in environment can result in big shifts in behavior. He describes a number of situations where relatively simple changes can transform the dynamics in an office or retail location. He cites the example of client who was contemplating sending a frosty receptionist [...]

With consumer confidence in financial institutions understandably shaken, banks find themselves in a tough spot. “How can we engage customers?” many bank marketers are asking. It’s as much a question about tone as it is about content. Striking the wrong note in branch promotions and messaging will simply confirm consumers’ worst suspicions about banks being [...]

Steve Onufrey from John Ryan on Vimeo.

Mark Solano, My Rewards from John Ryan on Vimeo.