MUSINGS ON MARKETING & MESSAGING IN THE BRANCH
In this month’s TED Talks, John Gerzema, marketing strategy whiz and co-author of The Brand Bubble, imparted poignant insight, facts, and anecdotes on the enormous cultural shift that has occurred over the past year. Here is a hopeful outlook on the new landscape, which ought to inspire new strategies to traverse it. “If you think [...]
Next time you consider using focus groups to determine what new services or products your customers want, consider first the case of Howard Moskowitz.
As best-selling author Malcolm Gladwell explains in his TED Talk below, Moskowitz revolutionized the U.S. food industry in the 1970s by studying consumers’ reactions to 45 different styles of spaghetti sauce. What [...]
American Banker points out (registration required) that since July 2008, searches on Google for “FDIC” spiked at least tenfold on two separate occasions:
Early to Mid July, 2008, which corresponds with the July 11 failure of IndyMac
Late Sept. 2009, which corresponds with the Sept. 25 OTS seizure of Washington Mutual and Citigroup’s Sept. 29 announcement of [...]
Much has written about the marketing potential of social media (Twitter, Facebook, social networks, etc.) and the Web in general. That’s all great if you’re an online marketer. But what good does it do you if you’re marketing to customers offline or in the branch?
Even if you don’t market on the Web, you can use [...]
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