MUSINGS ON MARKETING & MESSAGING IN THE BRANCH
American Banker points out (registration required) that since July 2008, searches on Google for “FDIC” spiked at least tenfold on two separate occasions:
Early to Mid July, 2008, which corresponds with the July 11 failure of IndyMac
Late Sept. 2009, which corresponds with the Sept. 25 OTS seizure of Washington Mutual and Citigroup’s Sept. 29 announcement of [...]
By now you’ve most likely heard about Twitter, the online social network that lets people express their thoughts in 140 characters or less. Until recently, Twitter was a phenomenon that was only of interest to Internet professionals, but all that is changing quickly. You see, last week Oprah started using Twitter. The service had already [...]
Much has written about the marketing potential of social media (Twitter, Facebook, social networks, etc.) and the Web in general. That’s all great if you’re an online marketer. But what good does it do you if you’re marketing to customers offline or in the branch?
Even if you don’t market on the Web, you can use [...]
Twitter