The shopper marketing revolution
70% of all purchase decisions are made in store.
68% of in-store purchases are impulse buys
68% of consumers are brand-switchers.
Only 5% are loyal to one brand.
These numbers, which come out of a GMA/Deloitte research paper called “The Call for Shopper Marketing,” really bring into question how many retailers allocate their time and money in reaching out [...]
