On Achieving a Responsive and Resilient Reputation
This month the McKinsey Quarterly provides a comprehensive look at Rebuilding Corporate Reputations. Today, public perceptions are molded by the swift far reaching strokes of a vast array of media, bloggers, NGOs, and other influencers, and as a result, “now more than ever, it will be action—not spin—that builds strong reputations.” It is no surprise [...]
