Posts Tagged ‘focus groups’

Do your customers want their banking plain, spicy or extra chunky?

Posted by dball on May 26th, 2009 under Blogging, Content management, Marketing, Merchandising, Retail Banking, economy Tags: , , ,  •  2 Comments

Next time you consider using focus groups to determine what new services or products your customers want, consider first the case of Howard Moskowitz.
As best-selling author Malcolm Gladwell explains in his TED Talk below, Moskowitz revolutionized the U.S. food industry in the 1970s by studying consumers’ reactions to 45 different styles of spaghetti sauce. What [...]

Using free online research to feed your offline marketing

Posted by dball on April 20th, 2009 under Blogging, Content management, Marketing, Merchandising, Retail Banking, economy Tags: , , , , ,  •  1 Comment

Much has written about the marketing potential of social media (Twitter, Facebook, social networks, etc.) and the Web in general. That’s all great if you’re an online marketer. But what good does it do you if you’re marketing to customers offline or in the branch?
Even if you don’t market on the Web, you can use [...]