MUSINGS ON MARKETING & MESSAGING IN THE BRANCH
Will the U.S. have fewer or more bank branches in the future? The great debate over the future of branches is far from over. As Katie Kuehner-Hebert points out in the American Banker article “More or Less: Branches’ Role After the Meltdown” (reg. req’d):
The predictions vary widely — from roughly 10,000 closings to more than [...]
Marketers often struggle to keep pace with their digital signage network’s daily demand for up-to-date and relevant content. Data-driven content is one way to “feed the beast.”
What is data-driven messaging?
By “data-driven” we mean content that is automatically assembled or updated based on external business rules or data sources.
Data-driven spots
Spots that are data-driven [...]
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