MUSINGS ON MARKETING & MESSAGING IN THE BRANCH
In this month’s TED Talks, John Gerzema, marketing strategy whiz and co-author of The Brand Bubble, imparted poignant insight, facts, and anecdotes on the enormous cultural shift that has occurred over the past year. Here is a hopeful outlook on the new landscape, which ought to inspire new strategies to traverse it. “If you think [...]
Since the advent of Internet, we’ve seen fed-up consumers leverage the Internet to take revenge on companies whose products and services left them unhappy.
An early example is the case of the customer who asked for Neiman Marcus’ cookie recipe and was outraged when the quoted price of “two-fifty” turned out to be $250. Unable to [...]
At his How We Work blog, Peter Bregman writes about how small changes in environment can result in big shifts in behavior. He describes a number of situations where relatively simple changes can transform the dynamics in an office or retail location. He cites the example of client who was contemplating sending a frosty receptionist [...]
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