MUSINGS ON MARKETING & MESSAGING IN THE BRANCH
Michael Hiatt, president of Dynamic Retailing, LLC, and former director of WalMart’s in-store network, is working on a book about customer-facing technologies within the retail environment. It is due to be published in fall of 2010.
One of the guidelines Mike will cover in his book is what he calls the “5 As of digital content.” [...]
We’re definitely in a moment of transition. A moment where an old media system is dying and a new media system is being born. An era when spectatorial culture is giving way to a participatory culture.
So begins this video thoughtpiece by Henry Jenkins, director of MIT’s Comparative Media Studies Program:
Although Jenkins describes the political and [...]
Much has written about the marketing potential of social media (Twitter, Facebook, social networks, etc.) and the Web in general. That’s all great if you’re an online marketer. But what good does it do you if you’re marketing to customers offline or in the branch?
Even if you don’t market on the Web, you can use [...]
Marketers often struggle to keep pace with their digital signage network’s daily demand for up-to-date and relevant content. Data-driven content is one way to “feed the beast.”
What is data-driven messaging?
By “data-driven” we mean content that is automatically assembled or updated based on external business rules or data sources.
Data-driven spots
Spots that are data-driven [...]
This is a glance-medium – headline phrases work better than full sentences.
Screen space is at a premium – use language economically with fewer, shorter words.
Use the active voice to grab attention. Verbs and nouns generate momentum and pack a bigger punch than adjectives or adverbs.
Consider using a single word as an eye grabber.
Put the customer [...]
Wendy Zakariasen, Priority from John Ryan on Vimeo.
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