Posts Tagged ‘CMS’

The potential of data-driven content

Posted by dball on March 23rd, 2009 under Content management, Digital Signage, Software Tags: , , ,  •  1 Comment

Marketers often struggle to keep pace with their digital signage network’s daily demand for up-to-date and relevant content. Data-driven content is one way to “feed the beast.”
What is data-driven messaging?
By “data-driven” we mean content that is automatically assembled or updated based on external business rules or data sources.
Data-driven spots
Spots that are data-driven [...]