CIMB Bank case study: From mortar and bricks to cards and clicks
This article, by Vilasini Krishnan, was originally published in the June/July 2008 issue of Asian Banking & Finance.
Clicks are replacing bricks. The post dot com boom era is seeing a paradigm shift and financial transactions are no longer confined
to branch counters but have been extended to ATMs, computer screens and telephones.
In order to remain competitive, [...]
