Another gem from the good folks at the NYT Freakanomics blog:
“According to the FBI’s recently released second quarter Bank Crime statistics, bank robbers are most likely to rob a bank between 9 a.m. and 11 a.m. on Friday…”
Which has us thinking about potential deterrents and wondering whether it would be effective to run digital messaging [...]

Jeffry Pilcher, editor of The Financial Brand, an online journal that covers financial services branding and marketing topics, recently interviewed John Ryan President Nancy Radermecher about the role of digital signage in bank marketing.
Read the interview

If you’re new to The Financial Brand, here are some recent articles that give you a sense for the depth [...]

NYT has an amazing interactive graphic showing the results of the American Time Use Survey. The good news for bank marketers is that you can see the ebbs and flows of how customers spend their time.
The bad news: Americans spend on average no more than 6 minutes per day doing “assorted services,” a category that [...]

In case you missed the recent webinar, “Digital Signage in Retail Financial Services,” we have produced a book with highlights and quotes from the panel discussion. Just click below for your own copy.

En español

English – A4 format

English – Letter format

Slides
Below are the slides presented by Bob Steele, vice chairman of John Ryan, as well as [...]

You’ve heard of demographics and psychographics, but how about segmenting customers by the kind of banking experience they’re most likely to appreciate?
Building on some of the ideas that were put forth by Pine and Gilmore and others, that’s what Samuel Rabino, Stephen Onufrey, and Howard Moskowitz recommend in their recent paper “Examining the future [...]

Digital Signage in Retail Financial Services: What John Ryan’s European Survey Means for Your Bank
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Yesterday, we hosted the webinar, “Digital Signage in Retail Financial Services: What John Ryan’s European Survey Means for Your Bank.” Hosted by Bob Steele, John Ryan’s Vice Chariman, the webinar featured retail luminary Paco Underhill and [...]

Monday, June 29
10 to 11 a.m. (EST)
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How quickly are banks adopting digital signage? What obstacles are they encountering? What can we learn from banks who have already pioneered this emerging medium?
Join us for “Digital Signage in Retail Financial Services: What John Ryan’s European Survey Means for Your Bank,” a free webinar that explores these [...]

J.D. Power and Associates has released its 2009 Retail Banking Satisfaction Study, which measures satisfaction amongst consumer-bank customers in the U.S.
The verdict: customers are not happy. In fact, they’re 6% less satisfied with their banking experience than they were in 2007.
That alone is not terribly surprising. One, people love to hate easy targets, whether it’s [...]

This article is an excerpt from John Ryan’s upcoming “Bank Marketer’s Guide to Digital Signage.”

Why digital signage?
In a word, it’s about communication. Digital signage provides banks with a way to communicate with customers with more frequency, relevance and efficiency than ever before.
Don’t panic…it’s only marketing!
For bank marketers who have worked primarily with traditional media, [...]

In a recent study for a major North American bank, we interviewed both customers and branch staff to find out what, in their opinion, could be done to improve the bank.
Staff suggestions on how to improve sales effectiveness:

“Digital screens with bank messages on them.”
“Better product information — closer to customers.”
“Reduce clutter — customers feel overwhelmed.”
“Cater [...]