Archive for the ‘retailing’ Category

The five As of digital content

Posted by dball on September 23rd, 2009 under Content management, Digital Signage, Merchandising, content, retailing Tags: , , ,  •  1 Comment

Michael Hiatt, president of Dynamic Retailing, LLC, and former director of WalMart’s in-store network, is working on a book about customer-facing technologies within the retail environment. It is due to be published in fall of 2010.
One of the guidelines Mike will cover in his book is what he calls the “5 As of digital content.” [...]

Hispanic marketing do’s and don’ts (lo permitido y lo prohibido)

Posted by dball on September 10th, 2009 under Marketing, retailing Tags: , ,  •  No Comments

Brandweek interviewed Carlos Boughton and Manuel Wernicky, two Hispanic-marketing experts in about what to do (and not to do) when it comes to marketing to your Hispanic customers. While the focus of the piece is on shopper marketing in particular, I think the lessons are relevant to just about any retail situation.
Of the two [...]

Friday linkfest

Posted by dball on August 28th, 2009 under Digital Signage, Marketing, Merchandising, Retail Banking, economy, retailing  •  No Comments

Food and wine as collateral for bank loans – There’s no arguing that a good Barolo or proscuiuto is valuable. So, why not use it as collateral? That’s what some Italian bankers are proposing.

Agricultural lenders see opportunities in the local foods movement – Today’s boutique and specialty growers may be big business tomorrow.

Apple’s cool matrix-style [...]

The Rule of Fives: the impact of queue wait times on customer satisfacton

Posted by dball on August 7th, 2009 under Digital Signage, Retail Banking, customer experience, retailing Tags: , ,  •  2 Comments

It doesn’t take a genius to figure out that longer queues and wait times are frustrating for customers. But how long is long? At what point do customers do bail? At what point does the customer experience turn sour — even if the customer sticks around to complete their transaction?
Bonnie McGeer delved into the matter [...]

Starbucks embarks on experimental de-branding

Posted by dball on August 3rd, 2009 under Marketing, Merchandising, Retail Banking, customer experience, retailing Tags: , ,  •  6 Comments

Have you heard about Starbucks’ new retail experiment? The coffee chain that spent the last decade stamping out carbon-copy store locations is “de-branding” a number of locations, starting with a Seattle location, now called “15th Ave Coffee & Tea.”
Gone is the familiar green and white mermaid logo. So, too, are the automated espresso machines. In [...]

When big and impersonal feels just right

Posted by dball on July 27th, 2009 under Marketing, customer experience, retailing Tags: , , , ,  •  1 Comment

If you are introverted, shy or self-conscious (or know someone who is), then you can probably relate to Rob Horning’s comments in a recent blog post:
“I just started to ride my old bike…and..realized that I need a few things for riding in New York City—mainly a helmet and new handle grips. Even though there is [...]

Highlights from the John Ryan webinar, featuring Paco Underhill and Mike Hiatt

Posted by dball on July 10th, 2009 under Content management, Digital Signage, Merchandising, Retail Banking, Software, retailing Tags: , , , , , , ,  •  No Comments

In case you missed the recent webinar, “Digital Signage in Retail Financial Services,” we have produced a book with highlights and quotes from the panel discussion. Just click below for your own copy.

En español

English – A4 format

English – Letter format

Slides
Below are the slides presented by Bob Steele, vice chairman of John Ryan, as well as [...]

Webinar recap

Posted by dball on June 30th, 2009 under Content management, Digital Signage, Marketing, Merchandising, Retail Banking, Software, retailing Tags: , , , , , , ,  •  No Comments

Digital Signage in Retail Financial Services: What John Ryan’s European Survey Means for Your Bank
View more documents from John Ryan.

Yesterday, we hosted the webinar, “Digital Signage in Retail Financial Services: What John Ryan’s European Survey Means for Your Bank.” Hosted by Bob Steele, John Ryan’s Vice Chariman, the webinar featured retail luminary Paco Underhill and [...]

Bank mishap highlights importance of employee communications

Posted by dball on June 23rd, 2009 under Blogging, Employee communications, Retail Banking, retailing Tags: , , , , , , , , ,  •  11 Comments

It seems that the Internet is constantly abuzz with tales of coporate woe and shame. Take Dominos Pizza, which was recently blindsided by a handful of employees who recorded themselves as they violated practically all known health codes — and then posted the videos to YouTube. Dominos’ hamfisted response to the social media storm that [...]

Recycled retail

Posted by dball on June 17th, 2009 under retailing Tags: , ,  •  No Comments

As the economy shrinks and consumerism (momentarily?) wanes, many communities — particularly in the U.S. — are left wondering: What ever to do with those tired old malls and empty big box retail stores?
Rob Walker, in his recent Consumed column in the New York Times Magazine takes on this question. (In fact, the entire issue, [...]