Archive for the ‘economy’ Category

The state of our world

Posted by dball on September 21st, 2009 under content, economy Tags: , , , , ,  •  No Comments

XPLANE, which calls itself “the visual thinking company,” has produced this entertaining and (no surprise) highly visual video that describes the enormous changes that are taking place in the worlds of media, marketing and technology. The video has a strong U.S. focus, but is still worth viewing for its creative visualization of statistics and factoids.
Did [...]

Friday linkfest

Posted by dball on August 28th, 2009 under Digital Signage, Marketing, Merchandising, Retail Banking, economy, retailing  •  No Comments

Food and wine as collateral for bank loans – There’s no arguing that a good Barolo or proscuiuto is valuable. So, why not use it as collateral? That’s what some Italian bankers are proposing.

Agricultural lenders see opportunities in the local foods movement – Today’s boutique and specialty growers may be big business tomorrow.

Apple’s cool matrix-style [...]

Prompting interactivity

Posted by dball on June 4th, 2009 under Content management, Digital Signage, Marketing, Merchandising, Software, economy  •  No Comments

In his Consumed column in the New York Times magazine, Rob Walker describes Plinky, a web site designed to prompt bloggers who are having trouble thinking of what to say. As he puts it:
“You have the technology. The only thing the technology cannot do is solve this problem: What if you don’t really have anything [...]

CIMB Bank case study: From mortar and bricks to cards and clicks

Posted by dball on June 2nd, 2009 under Content management, Digital Signage, Marketing, Merchandising, Retail Banking, Software, economy Tags: , , , ,  •  No Comments

This article, by Vilasini Krishnan, was originally published in the June/July 2008 issue of Asian Banking & Finance.

Clicks are replacing bricks. The post dot com boom era is seeing a paradigm shift and financial transactions are no longer confined
to branch counters but have been extended to ATMs, computer screens and telephones.
In order to remain competitive, [...]

New bank study: More A-list customers heading for the door

Posted by dball on May 29th, 2009 under Content management, Marketing, Merchandising, Retail Banking, economy Tags: , , , , ,  •  No Comments

J.D. Power and Associates has released its 2009 Retail Banking Satisfaction Study, which measures satisfaction amongst consumer-bank customers in the U.S.
The verdict: customers are not happy. In fact, they’re 6% less satisfied with their banking experience than they were in 2007.
That alone is not terribly surprising. One, people love to hate easy targets, whether it’s [...]

Do your customers want their banking plain, spicy or extra chunky?

Posted by dball on May 26th, 2009 under Blogging, Content management, Marketing, Merchandising, Retail Banking, economy Tags: , , ,  •  2 Comments

Next time you consider using focus groups to determine what new services or products your customers want, consider first the case of Howard Moskowitz.
As best-selling author Malcolm Gladwell explains in his TED Talk below, Moskowitz revolutionized the U.S. food industry in the 1970s by studying consumers’ reactions to 45 different styles of spaghetti sauce. What [...]

Profiles in retail banking: ING Direct

Posted by dball on May 12th, 2009 under Content management, Marketing, Merchandising, Retail Banking, economy Tags: , , , , , , , , ,  •  4 Comments

New York, L.A., Honolulu, Chicago … St. Cloud, Minnesota?
We were as surprised as anyone to discover that ING Direct, the online bank with 7.5 million customers and $82 billion in assets, had one of their famous ING Direct Cafes here in Minnesota — not even in the state’s major metro area, but in university town [...]

Using free online research to feed your offline marketing

Posted by dball on April 20th, 2009 under Blogging, Content management, Marketing, Merchandising, Retail Banking, economy Tags: , , , , ,  •  1 Comment

Much has written about the marketing potential of social media (Twitter, Facebook, social networks, etc.) and the Web in general. That’s all great if you’re an online marketer. But what good does it do you if you’re marketing to customers offline or in the branch?
Even if you don’t market on the Web, you can use [...]

Bankers 1, WaMu 0

Posted by dball on April 14th, 2009 under Digital Signage, Marketing, Retail Banking, economy Tags: , , , , , ,  •  3 Comments

Well, it looks like the bankers in the WaMu commercials have prevailed. Chase is in the process of dismantling WaMu’s distinctive branches (including the groundbreaking Occasio branches) and converting them to standard Chase branches. There’s no word on the whereabouts of WaMu’s spokesman, Bill, but has anyone checked that unusual lump in the end zone [...]

Getting the message out…and “in”

Posted by dball on March 20th, 2009 under Marketing, Retail Banking, economy Tags: , , , ,  •  2 Comments

Jeffry Pilcher at The Financial Brand has a brilliant post, “PR now completely overshadows ads in financial crisis,” which is highly recommended. It focuses on the need for big banks to avoid the temptation to advertise as they try to regain credibility in the eyes of the public. Instead, the post argues, banks should try [...]