In this month’s TED Talks, John Gerzema, marketing strategy whiz and co-author of The Brand Bubble, imparted poignant insight, facts, and anecdotes on the enormous cultural shift that has occurred over the past year. Here is a hopeful outlook on the new landscape, which ought to inspire new strategies to traverse it. “If you think about the last three decades, the consumer has moved from savvy about marketing in the ’90s, to gathering all these amazing social and search tools in this decade, but the one thing that has been holding them back is the ability to discriminate. By restricting their demand, consumers can actually align their values with their spending, and drive capitalism and business, to not just be about more, but be about better.”
The post-crisis consumer – talk by John Gerzema
Tags: customer experience, market research, marketing strategy, post-crisis consumer, retail, social media
