Comments on: Starbucks embarks on experimental de-branding

By: slullyneli

slullyneli — Fri, 30 Jul 2010 20:39:22 +0000

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By: Edmar

Edmar — Mon, 19 Apr 2010 18:30:59 +0000

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By: Diana C

Diana C — Thu, 04 Mar 2010 13:42:24 +0000

I am not a lover of Starbuck’s coffee but love the atmosphere. To me, coffee is more than just a drink – it is a social “event”, relaxing with good conversation. Coffee is good in any type of weather. We are Texans and have brutally hot summers but coffee always tastes good, any time of day. It is “fun” to try different flavors or types to compare & try to taste the differences in the beans. Different coffees from different regions have separate tastes. A cup of steaming coffee, yum.

By: dball

dball — Thu, 06 Aug 2009 23:17:41 +0000

@Jeffry, I agree. If this is about achieving some level of authenticity (which, presumably, is what some patrons are looking for), it’ll be tough to pull off with a centrally-controlled approach. However, the they mesh smart local management with the cost benefits of centralized purchasing, real-estate management, etc., they might have a shot.

@Daylin, thanks for that catch. In the spirit of “publish then edit” I’ve corrected Mr. Moore’s name.

By: Daylin

Daylin — Thu, 06 Aug 2009 22:45:13 +0000

I believe it’s John Moore at Brand Autopsy, not Dave.

By: Jeffry Pilcher

Jeffry Pilcher — Tue, 04 Aug 2009 18:36:13 +0000

The only way this can have any real chance at success is if Starbucks Corporate “lets go.” Each individual outlet would have to have almost total control, because you can’t “localize” a “neighborhood café” in Montreal, Ontario from Seattle, Washington.