In preparation for Independence Day celebrations in the U.S., we offer links to some marketing-related finds on the Web. Enjoy!
Apple Insider: Apple developing “active packaging” for iPods and iPhones
“…Apple Inc. is now apparently working on an in-the-box concept that could provide power to iPods, iPhones and other electronics devices still inside their retail packaging, allowing them to display demo videos and receive firmware updates while hanging unopened on a shelf in a retail store.”
Hmm…could smart, networked iPod-like devices be the future of digital signage player?
Gizmodo: Tokyo’s E-Paper Disaster Signs Help You Escape Earthquakes, Godzillas
“The multi-part displays, measuring at 1m x 3.2m and supporting a 240×768 resolution have been placed alongside a few main thoroughfares in the city, and are intended to give pedestrians disaster response instructions. E-paper is perfect for application like this…” How long before marketers will be able to cover store interiors in relatively cheap, low-power E-paper?
Harvard Business Blogs: Four Customer Experience Lessons from Target’s ClearRx
“…Introduced 4 years ago, (Target’s ClearRx pharmacy system” provided a radical departure from the standard design of pill bottles, setting Target apart from their competition. ClearRx sports an excellent design, with clear typography, smart color coding, and flat surfaces for easier reading.”
McKinsey Quarterly: The consumer decision journey
“Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should.”
Be sure to check out the interactive audio piece that accompanies the article.
Honda: “Dream the Impossible” video series
“Honda is a company founded by a dreamer. And we are a company that believes in the Power of Dreams. In this spirit, we have created a series of short documentary films celebrating those who have the courage to turn failure into success, and to forge dreams into a better future.”
Watch:
Fireworks photo credit: mr.bmonroe
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