It’s so tempting to take exciting new technology and go in search of problems. However, it’s often the pragmatic applications of new tech that ultimately wins the day and ushers in broader acceptance.
Take RFID. It’s certainly not a new technology by any stretch, but the practical application of RFID within the context of in-store digital [...]

If you are introverted, shy or self-conscious (or know someone who is), then you can probably relate to Rob Horning’s comments in a recent blog post:
“I just started to ride my old bike…and..realized that I need a few things for riding in New York City—mainly a helmet and new handle grips. Even though there is [...]

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Via Visual Economics

Looking to get into multi-touch interactive? Apparently, you’ve got options beyond Microsoft Surface, including building one yourself. That’s what Maximum PC did, assembling a used PC, some infrared LEDs, a PS3 Eye camera and a projector. The cost? $350. You can see a demo below or go to the blog post, which documents the design [...]

According to the Shifted Librarian blog, the DOK Library Concept Center in Delft, Holland has pioneered its own form of digital signage:

Amazingly, the information system is a Wii channel, and every one of these navigation TVs spread throughout the building has its own Wii attached to display the channel! the administrative backend can be accessed [...]

We’re definitely in a moment of transition. A moment where an old media system is dying and a new media system is being born. An era when spectatorial culture is giving way to a participatory culture.
So begins this video thoughtpiece by Henry Jenkins, director of MIT’s Comparative Media Studies Program:

 
Although Jenkins describes the political and [...]

The results of a recent study of by JCDecaux Airport and Eyetracker suggest that people don’t take in their surroundings (and the advertising within) in the manner we think they do.
As marketers, some of us might be tempted to think there’s a simple cause and effect at play when people encounter our ad messaging.

The ad [...]

Since the advent of Internet, we’ve seen fed-up consumers leverage the Internet to take revenge on companies whose products and services left them unhappy.
An early example is the case of the customer who asked for Neiman Marcus’ cookie recipe and was outraged when the quoted price of “two-fifty” turned out to be $250. Unable to [...]

In case you missed the recent webinar, “Digital Signage in Retail Financial Services,” we have produced a book with highlights and quotes from the panel discussion. Just click below for your own copy.

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Slides
Below are the slides presented by Bob Steele, vice chairman of John Ryan, as well as [...]

We’ve all heard customer-service nightmare stories, the ones that end with a declarative, “I’m never stepping foot in that place again!” And occasionally, you might hear about someone’s amazing customer-service experience.
But how often does someone bother to tell you about a customer experience that falls somewhere in-between? It wasn’t great. Nor was it bad. It [...]