Yesterday, we hosted the webinar, “Digital Signage in Retail Financial Services: What John Ryan’s European Survey Means for Your Bank.” Hosted by Bob Steele, John Ryan’s Vice Chariman, the webinar featured retail luminary Paco Underhill and Mike Hiatt, the former director of WalMart’s “smart” digital signage network.
So, all in all, we had some serious firepower in the house, which drew attendees from across Europe, North America and South America.
Bob kicked off the event with a 15-minute recap of John Ryan’s survey of European and South African banks on their plans and aspirations for digital signage. Bob, Mike and Paco then each offered their thoughts on the implications of the survey and how bank marketers should approach the task of planning for and implementing a digital signage network.
The remainder of the event was a panel discussion, in which our “gurus” fielded questions from the audience, including:
- What lessons did Wal-Mart learn from setting up their digital signage network?
- How will digital signage integrate with mobile?
- Who’s doing digital signage well?
- How did Wal-Mart measure the success of their “Smart Network?”
- What are your thoughts on cameras, eye-tracking and other viewership measurement technology?
- How do you get employees on the floor engaged in supporting digital signage?
- Is digital signage cheaper in the long run over paper-based signage?
The questions kicked off a rich conversation and provided attendees with great information and advice — informed by decades of international experience in retail and financial services. In our internal post-webinar debrief, Bob Steele quipped, “That had to be one of the most sophisticated conversations about digital signage I have ever heard.”
Of course, we couldn’t get to every question. So, we’ll be following up with Paco, Mike and Bob to get answers to the outstanding questions, which we’ll make available here.
A document with highlights from the webinar will be available in the next day or two. If you were registered for the webinar (even if you couldn’t attend), we’ll send you a link to download the report. If you’d like to be notified when the report become available, please let us know and we’ll be happy to do so.
Thank you to everyone who took time out of their schedules to attend. Apologies to those who told who were victims of time-zone confusion. Next time, we’ll be sure to communicate the start time more clearly!
A big thanks to Paco Underhill and Mike Hiatt for letting us tap their high-caliber expertise.
And finally a special thanks to sandsss for livetweeting the event.
