A number of bloggers and tweeters gave high marks for Paco Underhill’s keynote address at the 2009 Digital Signage Expo on Feb. 26. He also gave DSE an exclusive interview on the subject of retail marketing and the role of digital signage. Below are some highlights:
“Part of what is interesting for us is recognizing that in 2009 almost all purchasing decisions can be influenced if not made at the point of sale.”
“…our visual language is evolving faster than our spoken or written word, meaning that the way we process visually has gone through a revolution thanks to the Internet and television. On the other hand, our eyes have never been more tired, and never been more bombarded.”
“And this is what the poignancy of digital signage is, which is that correctly applied, it is a remarkable medium. But if somebody hasn’t approached it with a plan, then it doesn’t work.”
“…it isn’t the hardware, it’s often the software that’s absolutely critical.”
Upcoming webinar featuring Paco Underhill
Paco Underhill will be one of the guest panelists (along with former Wal-Mart digital media director Mike Hiatt) at the upcoming webinar: “Digital Signage in Retail Financial Services: What John Ryan’s European Survey Means for Your Bank.”
Monday, June 29, 2009
10 a.m. to 11 a.m. (EST)
Update: Bill Yackey at Digital Signage Today posted a great recap of Paco’s keynote address.
