http://www.johnryanblog.com/2009/06/going-back-to-the-neighborhood/ MUSINGS ON MARKETING & MESSAGING IN THE BRANCH Fri, 05 Mar 2010 21:17:28 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.johnryanblog.com/2009/06/going-back-to-the-neighborhood/comment-page-1/#comment-2948 Why so quiet? | Polymer Studios :: Web Consulting Thu, 25 Jun 2009 06:12:58 +0000 http://www.johnryanblog.com/?p=535#comment-2948 [...] “Going back to the neighborhood” (on hyperlocalized marketing) [...] [...] “Going back to the neighborhood” (on hyperlocalized marketing) [...]

]]> http://www.johnryanblog.com/2009/06/going-back-to-the-neighborhood/comment-page-1/#comment-2930 John Ryan | Blog » Blog Archive » Recycled retail Wed, 17 Jun 2009 19:59:37 +0000 http://www.johnryanblog.com/?p=535#comment-2930 [...] amount to a major shift?), then retail marketers best take notice. Might this contribute to the hyperlocalism trend we wrote about [...] [...] amount to a major shift?), then retail marketers best take notice. Might this contribute to the hyperlocalism trend we wrote about [...]

]]> http://www.johnryanblog.com/2009/06/going-back-to-the-neighborhood/comment-page-1/#comment-2916 Jeffry Pilcher Tue, 09 Jun 2009 22:19:43 +0000 http://www.johnryanblog.com/?p=535#comment-2916 I agree completely that branch sizes will be decreasing, and I expect that trend to continue. As the article implies, one of the primary reasons for this reduction will be fewer tellers, and, by extension, fewer in-branch transactions. Although I suspect traditional tellers are being replaced by more than just ATMs: * The impact of online banking, and an increasingly web-savvy population. * The reduction in the need for- and use of cash. * Video tellers can reduce the overall number of tellers needed. * If you wrap the queue along the CSR/MSR stations, they can pick people out of line to conduct cashless transactions, thereby reducing overall workload on tellers. I agree completely that branch sizes will be decreasing, and I expect that trend to continue. As the article implies, one of the primary reasons for this reduction will be fewer tellers, and, by extension, fewer in-branch transactions. Although I suspect traditional tellers are being replaced by more than just ATMs:
* The impact of online banking, and an increasingly web-savvy population.
* The reduction in the need for- and use of cash.
* Video tellers can reduce the overall number of tellers needed.
* If you wrap the queue along the CSR/MSR stations, they can pick people out of line to conduct cashless transactions, thereby reducing overall workload on tellers.

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