Linkstravaganza
- The Future of Branches – Jeffry Pilcher hits it out the park with this slide show, which is filled with lots of eye and mind candy. Rather than calling for futuristic branch design or technology for it’s own sake, the presentation implores banks and credit unions to change their idea of how a branch should work and why customers should visit.
- Dutch Fond Of Social Technologies, But Why? – Jeremiah Owyang (a must-follow if you even remotely dabble in online marketing) points out an interesting phenomenon: that the Dutch adopt social-network technologies at more than twice the rate of other Europeans. Which makes us wonder: What other anomalies do marketers encounter as they try to extend business models across countries and ethnic groups?
- What Target Learned from Channel Red: 18 Tips from Mark Bennett – Christie Liu at Digital Signage Insider was apparently taking good notes when Mark Bennett Target’s executive producer and group manager for media production spoke at the Content Strategies Summit. There are some universally applicable learnings in his talk. At the same time, it’s hard not to see the tremendous difference in the content needs of a store like Target or WalMart, which is primarily dependent on vendors for promo spots — and a bank, which generally needs to generate 100% of its own content. Same digital signage technology, but two different ballgames.
- YES Bank launches “Bank Branch of the Future” – Using RFID for customer identification is not a new concept, but until now has been implemented mostly in “branch of the future” videos created by tech companies. But Mumbai-based YES Bank is taking the technology to the street in its new South Extension, Delhi branch. The bank hopes to use RFID to identify customers as they enter the new branch, which YES describes as a “Service Oriented Advisory Center.” See also: YES Bank to identify you at the door
Tags: banking, Jeffry Pilcher, Jeremiah Owyang, Retail Banking, RFID, Socia, social media, Target, WalMart, YES Bank
This entry was posted
on Friday, May 15th, 2009 at 12:11 pm and is filed under Content management, Digital Signage, Marketing, Retail Banking.
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Thanks for the linklove. You have to think about what the retail world will look like in 20 years. Do your existing branches fit? No. In fact, I’d argue that the average branch design is about 25 years stuck in the past. So if you want the consumer of tomorrow, you’ve got to get out of the mahogany-and-marble mindset and make up for lost time.