Comments on: Using Twitter and social media to fuel your offline marketing http://www.johnryanblog.com/2009/04/using-twitter-and-social-media-to-fuel-your-offline-marketing/ MUSINGS ON MARKETING & MESSAGING IN THE BRANCH Fri, 12 Mar 2010 17:18:14 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Twitter Trackbacks for Using Twitter and social media to fuel your offline marketing | John Ryan | Blog [johnryanblog.com] on Topsy.com http://www.johnryanblog.com/2009/04/using-twitter-and-social-media-to-fuel-your-offline-marketing/comment-page-1/#comment-3057 Twitter Trackbacks for Using Twitter and social media to fuel your offline marketing | John Ryan | Blog [johnryanblog.com] on Topsy.com Sat, 29 Aug 2009 23:15:31 +0000 http://www.johnryanblog.com/?p=350#comment-3057 [...] Using Twitter and social media to fuel your offline marketing | John Ryan | Blog www.johnryanblog.com/2009/04/using-twitter-and-social-media-to-fuel-your-offline-marketing – view page – cached By now you've most likely heard about Twitter, the online social network that lets people express their thoughts in 140 characters or less. Until recently, — From the page [...] [...] Using Twitter and social media to fuel your offline marketing | John Ryan | Blog http://www.johnryanblog.com/2009/04/using-twitter-and-social-media-to-fuel-your-offline-marketing – view page – cached By now you've most likely heard about Twitter, the online social network that lets people express their thoughts in 140 characters or less. Until recently, — From the page [...]

]]> By: Tools for tuning into customer sentiment | John Ryan | Blog http://www.johnryanblog.com/2009/04/using-twitter-and-social-media-to-fuel-your-offline-marketing/comment-page-1/#comment-3054 Tools for tuning into customer sentiment | John Ryan | Blog Tue, 25 Aug 2009 01:49:17 +0000 http://www.johnryanblog.com/?p=350#comment-3054 [...] John Ryan Blog: How to use Twitter and social media to fuel your offline marketing [...] [...] John Ryan Blog: How to use Twitter and social media to fuel your offline marketing [...]

]]> By: Jeffry Pilcher http://www.johnryanblog.com/2009/04/using-twitter-and-social-media-to-fuel-your-offline-marketing/comment-page-1/#comment-2873 Jeffry Pilcher Fri, 24 Apr 2009 17:22:14 +0000 http://www.johnryanblog.com/?p=350#comment-2873 1. Go to search.twitter.com. 2. Click on "Advanced Search." 3. Type "BofA" in the field labeled "All of these words." 4. Click on "negative attitude" (near the bottom of the advanced search page). 5. Click "Search." Here are the results: http://search.twitter.com/search?q=&ands=BofA&phrase=&ors=&nots=&tag=&lang=all&from=&to=&ref=&near=&within=15&units=mi&since=&until=&tude%5B%5D=%3A%28&rpp=15 And here is a constantly-updated RSS feed for that search: feed://search.twitter.com/search.atom?q=+BofA+%3A%28 Now try your own brand, or some other combination that works for you (hint: search for people in your geographic market who use the word "switch" and "bank" in the same tweet). This kind of tip and many more like it will be included in an upcoming report I'm writing. It will be the comprehensive guide to Twitter for financial institutions. Stay tuned. (No, the report won't be free. Sorry.) 1. Go to search.twitter.com.
2. Click on “Advanced Search.”
3. Type “BofA” in the field labeled “All of these words.”
4. Click on “negative attitude” (near the bottom of the advanced search page).
5. Click “Search.”

Here are the results:
http://search.twitter.com/search?q=&ands=BofA&phrase=&ors=&nots=&tag=&lang=all&from=&to=&ref=&near=&within=15&units=mi&since=&until=&tude%5B%5D=%3A%28&rpp=15

And here is a constantly-updated RSS feed for that search:
feed://search.twitter.com/search.atom?q=+BofA+%3A%28

Now try your own brand, or some other combination that works for you (hint: search for people in your geographic market who use the word “switch” and “bank” in the same tweet).

This kind of tip and many more like it will be included in an upcoming report I’m writing. It will be the comprehensive guide to Twitter for financial institutions. Stay tuned. (No, the report won’t be free. Sorry.)

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