MUSINGS ON MARKETING & MESSAGING IN THE BRANCH
By now you’ve most likely heard about Twitter, the online social network that lets people express their thoughts in 140 characters or less. Until recently, Twitter was a phenomenon that was only of interest to Internet professionals, but all that is changing quickly. You see, last week Oprah started using Twitter. The service had already [...]
Much has written about the marketing potential of social media (Twitter, Facebook, social networks, etc.) and the Web in general. That’s all great if you’re an online marketer. But what good does it do you if you’re marketing to customers offline or in the branch?
Even if you don’t market on the Web, you can use [...]
Well, it looks like the bankers in the WaMu commercials have prevailed. Chase is in the process of dismantling WaMu’s distinctive branches (including the groundbreaking Occasio branches) and converting them to standard Chase branches. There’s no word on the whereabouts of WaMu’s spokesman, Bill, but has anyone checked that unusual lump in the end zone [...]
At his How We Work blog, Peter Bregman writes about how small changes in environment can result in big shifts in behavior. He describes a number of situations where relatively simple changes can transform the dynamics in an office or retail location. He cites the example of client who was contemplating sending a frosty receptionist [...]
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