While the basic components of a digital signage system are fairly standard, banks can make a number of decisions regarding the scope, scale and complexity of their network in order to manage capital and ongoing expenses.
Below are some of the key decisions that marketers can leverage in order to strike the right balance between cost and benefit.
Infrastructure decisions
- Number of branches
- Types, sizes and number of screens within each branch
- Type and capacity of site player devices (set-top box, PC, etc.)
- Additional network devices, such as kiosks, touch screens, printers, bar-code-, QR-code- or RFID scanners, motion sensors, RFID transponders, etc.
- Distribution approach (LAN, ADSL, satellite, etc.)
- Fixtures and mounting hardware
Marketing decisions
- Type of software to be used for content creation, approval, scheduling and distribution*
- Dependency on outside or internal labor for content creation
- Number of simultaneous “channels” of content per location
- Integration with sales, inventory or other corporate data systems
- Integration with external systems for data, content or analytics
*Of all these cost factors, this one may have the greatest impact on ongoing costs — and the long-term sustainability — of your digital signage network. Minimizing ongoing costs requires the automation of some, if not most of these tasks. The alternative, as many banks have already discovered, is a labor-intensive, manual process for creating, approving an scheduling content across the network.
Previous posts on content management:
- Choosing the right digital signage system
- What to look for in a digital signage content management system
Photo credit: René Erhardt
