Apparently, not everything that happens in Vegas stays in Vegas. We are pleased to be taking home the 2009 POPAI OMA Silver award for our digital signage work with the Spanish bank, Caja Mediterráneo. The award was announced at the GlobalShop 2009 expo in Las Vegas.
You can find more information on that project here and [...]

No drive thru, no ATM, no online banking. What, is this some new austerity program brought on by the credit crisis? No, it’s the country’s smallest and most old-fashioned bank in Oakwood, Texas.

Marketers often struggle to keep pace with their digital signage network’s daily demand for up-to-date and relevant content. Data-driven content is one way to “feed the beast.”
What is data-driven messaging?
By “data-driven” we mean content that is automatically assembled or updated based on external business rules or data sources.
Data-driven spots
Spots that are data-driven [...]

Jeffry Pilcher at The Financial Brand has a brilliant post, “PR now completely overshadows ads in financial crisis,” which is highly recommended. It focuses on the need for big banks to avoid the temptation to advertise as they try to regain credibility in the eyes of the public. Instead, the post argues, banks should try [...]

UK research firm Datamonitor predicts that bank IT budgets will fall $40 billion worldwide in 2009, with budgets in the UK being particularly hard-hit.
The report, “Impact of Financial Crisis on Technology Spending in Banking,” says that bank IT budgets in the UK will contract by nearly 7% but only 2% worldwide.
This is actually good news, [...]

With consumer confidence in financial institutions understandably shaken, banks find themselves in a tough spot. “How can we engage customers?” many bank marketers are asking. It’s as much a question about tone as it is about content. Striking the wrong note in branch promotions and messaging will simply confirm consumers’ worst suspicions about banks being [...]

If you talk to technology providers, the future is very technology centric. Take this video from Microsoft, which depicts a bank in which mobile devices, biometrics, interactive digital signage and well-trained employees all come together into a elegant choreography:

Not sure who has the budget for this kind of implementation, but it certainly does impress. So [...]

While the basic components of a digital signage system are fairly standard, banks can make a number of decisions regarding the scope, scale and complexity of their network in order to manage capital and ongoing expenses.
Below are some of the key decisions that marketers can leverage in order to strike the right balance between cost [...]