MUSINGS ON MARKETING & MESSAGING IN THE BRANCH
70% of all purchase decisions are made in store.
68% of in-store purchases are impulse buys
68% of consumers are brand-switchers.
Only 5% are loyal to one brand.
These numbers, which come out of a GMA/Deloitte research paper called “The Call for Shopper Marketing,” really bring into question how many retailers allocate their time and money in reaching out [...]
John Ryan recently commissioned a survey of more than 60 leading European and South African banks, which represent 44,000 branches across 23 countries.
In the survey, marketing and retail executives from each bank were questioned in detail about the role of the branch, point-of-sale (P.O.S.) strategies and their experiences and attitudes about digital signage.
According to the [...]
Following on our last post about choosing the right digital singnage system, here are some considerations that marketers should take into account as they evaluate the content management systems offered by different solutions providers:
Content creation – Uploading already-produced messaging to your digital signage network is certainly one way to keep content fresh. But it can [...]
Digital Signage Today released a list of its top 10 downloaded publications (see below).
It’s interesting to note that Choosing the Right Digital Signage System is at the top of the list. This fits with what we uncovered in our soon-to-be-published survey of more than 60 European and South African banks.
In the survey, we asked bank [...]
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