Archive for January, 2009

Audience tracking: a controversy in the making?

Posted by dball on January 30th, 2009 under Digital Signage, Marketing  •  1 Comment

An Associated Press article today describes the audience scanning and tracking technology that is becoming part of a growing number of digital signage systems.
Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software [...]