- This is a glance-medium – headline phrases work better than full sentences.
- Screen space is at a premium – use language economically with fewer, shorter words.
- Use the active voice to grab attention. Verbs and nouns generate momentum and pack a bigger punch than adjectives or adverbs.
- Consider using a single word as an eye grabber.
- Put the customer at the heart of the message. If viewers believe you are speaking directly to them, you gain their interest. Consider using the word ‘you’.
- Use strong verbs, they are action-oriented and have the power to motivate and persuade.
- Don’t bury your message in big blocks of text. Deliver one, focused message per screen.
- When describing complex products, break down the features to highlight a single benefit.
- Ask the viewer to take an action – tell your audience what you want them to do, how and when to do it.
- You will often need less small print than for leaflets or brochures. Work closely with your legal & compliance team to define what’s necessary.
10 tips for better digital signage messaging!
Tags: content, copywriting, Digital Signage, tips
