MUSINGS ON MARKETING & MESSAGING IN THE BRANCH
Jim Bruene of NetBanker has published The Netbanker Awards, his personal list of favorites from the 2008 BAI Retail Delivery Conference. Well worth checking out.
Jim reports that attendance at BAI was down 20% (we heard rumors but hadn’t seen any numbers), which was cause for much grumbling among exhibitors (we heard that grumbling). But on [...]
Best of BAI from John Ryan on Vimeo.
Steve Onufrey from John Ryan on Vimeo.
Mark Solano, My Rewards from John Ryan on Vimeo.
Don Tapscott, the author of Wikinomics: How Mass Collaboration Changes Everything, spoke in the general sessiontoday at BAI.
Unfortunately, we were unable to hear his talk, as we were on the Expo floor shooting video interviews. However, we heard from several attendees that Don’s talk was both enlightening and inspirational. We hope he posts his slides [...]
This is a glance-medium – headline phrases work better than full sentences.
Screen space is at a premium – use language economically with fewer, shorter words.
Use the active voice to grab attention. Verbs and nouns generate momentum and pack a bigger punch than adjectives or adverbs.
Consider using a single word as an eye grabber.
Put the customer [...]
Wendy Zakariasen, Priority from John Ryan on Vimeo.
CeCe Morken, Digital Insight from John Ryan on Vimeo.
Gus Blumberg, ABA Banking Journal from John Ryan on Vimeo.
Digital signage content creation demo from John Ryan on Vimeo.
One of the principal challenges of running a digital signage network is creating and modifying content. Here, Rishi Vajpeyi, John Ryan’s Technology Lead, provides a quick demonstration of our RedCreator software, an easy-to-use software for creating quality digital content. For a live demonstration and a chance [...]
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